Persona Paradox: Understanding the effects of an AI-based storytelling agent on authenticity of social media profiles
Here is some insight into my Honours Thesis at the University of Sydney. I have completed studies at this moment but have not graduated yet and also aim to publish this work, so am not entirely sure what I can put out there, but if you would like to view the actual thesis, please get in contact with me!
Digital Design
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Research
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AI
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Interviews
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Questionnaires
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Digital Design ✳︎ Research ✳︎ AI ✳︎ LinkedIn ✳︎ Interviews ✳︎ Questionnaires ✳︎
What the project involved:
Web and Interface Design
I developed my own web design which involved an interactive with the different activities of job descriptions and profiles
Then, my own version of LinkedIn with these profiles and the different AI integrated into it
AI technologies
I worked with different types of AI to develop the content for this project
Mostly Microsoft 365 Copilot to make a chatbot agent for the participants to interact with; Claude for web design; and ChatGPT as well for the summary content
User Research: Interviews and Questionnaires
I conducted over 30 in-person interviews and created questionnaires with 7-point Likert scale questions.
Analysis consisted of a deductive Thematic Analysis, and a discussion, based in Literature.
So, why AI?
As a member of the Sustainable Design Society, as well as just being a student who cares for the environment and the future of society, I was a bit hesitant to join this project as it involved AI usage. What more interested me as someone who loves reading and did Extension 2 English in High School was the storytelling element of it all and shaping user experiences. Also, the addition of LinkedIn as a student and someone with experience in the job/job-seeker market, I am interested in being involved in projects that may help gain insight to making these processes easier for people, and am always interested in using and innovating new and complex technologies!